After its public debut last November 14, it`s time to check up on the much-hyped and supposed iPod-killer, the MS
Zune. So how is
Microsoft`s foray into the portable media business doing? Not too good.After having proclaimed itself as THE portable music player to bring the iPod to its knees, it seems that
the Zune has barely made a dent in a market which is still dominated by Apple. Afterall, the Zune seems to be one full gen behind its competitor, as Apple has already released its second gen line of new, cooler and sleeker iPods, iPod Nanos and iPod Shuffles.So why isn`t the Zune flying off the shelves like Microsoft first thought it would? Well, a report over at
NBC 11 points out two main factors: its lack of colors, and its lack of just being plain hip.Sure, the Zune can do just about anything the iPod can, and music can even be purchased at the same price that Apple offers at their iTunes Music Store, but would you really want to walk around with a BROWN MP3 player while everyone else has got models in gorgeous shades of red, blue, silver, teal and purple? According to the analyst
Rob Enderle, "Microsoft came to the conclusion after market research that the new hot color is brown... No other hardware company has come to that conclusion."So, Microsoft wants this new creation of theirs to become the public`s new darling, they better shape up and stop being out of touch with the public`s tastes, because otherwise,
Craig Ferguson`s predictions just might come true, and the only thing that would be cool about the Zune would be its name.
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